The town centre’s 218 businesses voted to set up Northfield BID, to improve the business trading environment by working on four priorities:
Improving Northfield by making visible and physical to the environment
Protecting Northfield in providing a safe and secure environment for businesses
Promoting Northfield in providing an appealling image and diverse shopping experience
Campaigning for Northfield by supporting existing businesses and influencing the decision makers. businesses
"The BID has improved the area and the flowers look lovely! I enjoyed the Open Forum Meeting as it gave businesses a chance to give feedback and to suggest new ideas. Because of the BID, the Town Centre is 100% better than before. We are all investing in Northfield".
Roy Williams, Northfield Variety Market
Together businesses collectively invest approximately £100,000 per year in Northfield BID to deliver projects that support these aims.