The BID delivers projects and services in Northfield Town Centre through four interdependent priorities.
Improving Northfield - An appreciation of making visible and physical improvements to the Town Centre, thus creating a "clean, tidy and graffiti free" high street to shop, work, live and "do business"
Promoting Northfield - developing a local centre which provides an "appealing" image and to have diverse in its shopping, services and attractions offers that is promoted to a much wider and diverse catchment.
Protecting Northfield - additional services to provide a safe and secure environment for Northfield Town Centre businesses, their staff, customers and visitors to Northfield.
Campaigning for Northfield - supporting existing businesses, influencing decision makers and welcomes inward investment.
The BID will not duplicate or replace statutory services.